Analyzing the Applications of Customer Lifetime Value (CLV)...

Procedia - Social and Behavioral Sciences 2014 / 01 Vol. 109

Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector

Kahreh, Mohammad Safari, Tive, Mohammad, Babania, Asghar, Hesan, Mostafa
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Volume:
109
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2013.12.511
Date:
January, 2014
File:
PDF, 300 KB
english, 2014
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