Maximizing Profits for a Multi-Category Catalog Retailer

Maximizing Profits for a Multi-Category Catalog Retailer

George, Morris, Kumar, V., Grewal, Dhruv
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Volume:
89
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2013.05.001
Date:
December, 2013
File:
PDF, 415 KB
english, 2013
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