![](/img/cover-not-exists.png)
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav, Banerjee, Madhumita, Adidam, Phani TejVolume:
12
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1441
Date:
November, 2013
File:
PDF, 189 KB
english, 2013