Increasing the consumer-perceived benefits of a...

Computers in Industry 2014 / 05 Vol. 65; Iss. 4

Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities

Trentin, Alessio, Perin, Elisa, Forza, Cipriano
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Volume:
65
Language:
english
Journal:
Computers in Industry
DOI:
10.1016/j.compind.2014.02.004
Date:
May, 2014
File:
PDF, 752 KB
english, 2014
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