Impulse buying and cognitive dissonance: a study conducted...

Young Consumers Insight and Ideas for Responsible Marketers 2010 / 11 Vol. 11; Iss. 4

Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

George, Babu P., Yaoyuneyong, Gallayanee
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Volume:
11
Language:
english
Journal:
Young Consumers
DOI:
10.1108/17473611011093925
Date:
November, 2010
File:
PDF, 140 KB
english, 2010
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