R&D, Marketing, and the Success of Next-Generation...

Marketing Science 2003 / 08 Vol. 22; Iss. 3

R&D, Marketing, and the Success of Next-Generation Products

Ofek, Elie, Sarvary, Miklos
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Volume:
22
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.22.3.355.17742
Date:
August, 2003
File:
PDF, 308 KB
english, 2003
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