Internal brand management of destination brands: Exploring...

Journal of Destination Marketing & Management 2014 / 06 Vol. 3; Iss. 2

Internal brand management of destination brands: Exploring the roles of destination management organisations and operators

Cox, Natasha, Gyrd-Jones, Richard, Gardiner, Sarah
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Volume:
3
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2014.01.004
Date:
June, 2014
File:
PDF, 751 KB
english, 2014
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