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Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts
Tainsky, Scott, Kerwin, Shannon, Xu, Jie, Zhou, YilunVolume:
17
Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2013.04.002
Date:
May, 2014
File:
PDF, 278 KB
english, 2014