Product Packaging Metaphors: Effects of Ambiguity and...

Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception

van Rompay, Thomas J. L., Veltkamp, Martijn
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20703
Date:
June, 2014
File:
PDF, 299 KB
english, 2014
Conversion to is in progress
Conversion to is failed