Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception
van Rompay, Thomas J. L., Veltkamp, MartijnVolume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20703
Date:
June, 2014
File:
PDF, 299 KB
english, 2014