Cross‐cultural investigation of US and Indian consumer’s...

Journal of Fashion Marketing and Management 2013 / 07 Vol. 17; Iss. 3

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Bennur, Shubhapriya, Jin, Byoungho
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Volume:
17
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/JFMM-03-2012-0007
Date:
July, 2013
File:
PDF, 106 KB
english, 2013
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