Taking private labels upmarket: Empirical generalizations...

Journal of Retailing 2014 / 06 Vol. 90; Iss. 2

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

ter Braak, Anne, Geyskens, Inge, Dekimpe, Marnik G.
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Volume:
90
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2014.01.003
Date:
June, 2014
File:
PDF, 1.12 MB
english, 2014
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