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The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products
Rawwas, Mohammed Y.A., Rajendran, K.N., Wuehrer, Gerhard A.Volume:
13
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339610115746
Date:
April, 1996
File:
PDF, 73 KB
english, 1996