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The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
Yim Wong, Chui, Polonsky, Michael J., Garma, RomanaVolume:
20
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850810909759
Date:
October, 2008
File:
PDF, 266 KB
english, 2008