A culture‐based approach to understanding the adoption and...

A culture‐based approach to understanding the adoption and diffusion of new products across countries

Griffith, David A., Yalcinkaya, Goksel
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Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810866281
Date:
April, 2008
File:
PDF, 85 KB
english, 2008
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