Kellogg’s – internationalisation versus globalisation of...

Kellogg’s – internationalisation versus globalisation of the marketing mix

Vignali, Claudio
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Volume:
103
Language:
english
Journal:
British Food Journal
DOI:
10.1108/00070700110694834
Date:
March, 2001
File:
PDF, 422 KB
english, 2001
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