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The Role of Parent Brand Quality for Service Brand Extension Success
Volckner, F., Sattler, H., Hennig-Thurau, T., Ringle, C. M.Volume:
13
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670510370054
Date:
November, 2010
File:
PDF, 359 KB
english, 2010