Corporate social responsibility brand leadership: a...

European Journal of Marketing 2012 / 07 Vol. 46; Iss. 7/8

Corporate social responsibility brand leadership: a multiple case study

Abimbola, Temi, Lindgreen, Adam, Xu, Yue, Maon, François, Wilcock, Jeremy
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Volume:
46
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561211230142
Date:
July, 2012
File:
PDF, 144 KB
english, 2012
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