Cross-Functional Influence in New Product Development: An...

Management Science 2000 / 10 Vol. 46; Iss. 10

Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives

Atuahene-Gima, Kwaku, Evangelista, Felicitas
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Volume:
46
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.46.10.1269.12273
Date:
October, 2000
File:
PDF, 263 KB
english, 2000
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