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International Advertising in Western Europe: Should Differences in Uncertainty Avoidance be Considered when Advertising in Belgium, France, The Netherlands and Spain?
Hoeken, H., van den Brandt, C., Crijns, R., Dominguez, N., Hendriks, B., Planken, B., Starren, M.Volume:
40
Language:
english
Journal:
Journal of Business Communication
DOI:
10.1177/002194360304000302
Date:
July, 2003
File:
PDF, 1.28 MB
english, 2003