Prime time: The strategic use of subconscious priming to...

Prime time: The strategic use of subconscious priming to enhance customer satisfaction

Ford, Robert C.
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Volume:
57
Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2013.11.010
Date:
March, 2014
File:
PDF, 256 KB
english, 2014
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