Cross‐cultural Colour Comparisons: Global Marketers Beware!
Jacobs, Laurence, Keown, Charles, Worthley, Reginald, Ghymn, Kyung‐IlVolume:
8
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339110137279
Date:
March, 1991
File:
PDF, 559 KB
english, 1991