Reputation as an Intangible Asset: Reflections on Theory...

Journal of Management 2010 / 05 Vol. 36; Iss. 3

Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations

Rindova, V. P., Williamson, I. O., Petkova, A. P.
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Volume:
36
Language:
english
Journal:
Journal of Management
DOI:
10.1177/0149206309343208
Date:
May, 2010
File:
PDF, 137 KB
english, 2010
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