International branding: demand– or supply‐driven...

International Marketing Review 1995 / 04 Vol. 12; Iss. 2

International branding: demand– or supply‐driven opportunity?

de Chernatony, Leslie, Halliburton, Chris, Bernath, Ratna
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Volume:
12
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339510089765
Date:
April, 1995
File:
PDF, 55 KB
english, 1995
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