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Customer-based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand
Lim, Yumi, Weaver, Pamela A.Volume:
16
Language:
english
Journal:
International Journal of Tourism Research
DOI:
10.1002/jtr.1920
Date:
May, 2014
File:
PDF, 121 KB
english, 2014