The moderating effect of brand image on public relations...

The moderating effect of brand image on public relations perception and customer loyalty

Hsieh, An‐Tien, Li, Chung‐Kai
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Volume:
26
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500810847138
Date:
February, 2008
File:
PDF, 104 KB
english, 2008
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