Returns on Business-to-Business Relationship Marketing...

Marketing Science 2006 / 09 Vol. 25; Iss. 5

Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits

Palmatier, Robert W., Gopalakrishna, Srinath, Houston, Mark B.
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0209
Date:
September, 2006
File:
PDF, 299 KB
english, 2006
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