The impact of self‐monitoring on image congruence and...

European Journal of Marketing 2000 / 06 Vol. 34; Iss. 5/6

The impact of self‐monitoring on image congruence and product/brand evaluation

Hogg, Margaret K., Cox, Alastair J., Keeling, Kathy
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Volume:
34
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560010321974
Date:
June, 2000
File:
PDF, 196 KB
english, 2000
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