Marketing Theory with a Strategic Orientation

Journal of Marketing 1983 / AUT Vol. 47; Iss. 4

Marketing Theory with a Strategic Orientation

George S. Day and Robin Wensley
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251401
Date:
January, 1983
File:
PDF, 399 KB
english, 1983
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