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Conceptualisation of branding: strategy based on the Indian pharma sector
Nath Sanyal, Shamindra, Datta, Saroj Kumar, Banerjee, Asok KumarVolume:
7
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/IJPHM-04-2013-0013
Date:
June, 2013
File:
PDF, 298 KB
english, 2013