From Firm Muscles to Firm Willpower: Understanding the Role...

Journal of Consumer Research 2011 / 04 Vol. 37; Iss. 6

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Iris W. Hung and Aparna A. Labroo
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/657240
Date:
April, 2011
File:
PDF, 343 KB
english, 2011
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