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Sequential combination of consumer experiences and their impact on product knowledge and brand attitude
Keng, Ching-Jui, Tran, Van-Dat, Liao, Tze-Hsien, Yao, Chao-Ju, K. Hsu, MaxwellVolume:
24
Language:
english
Journal:
Internet Research
DOI:
10.1108/IntR-09-2012-0189
Date:
May, 2014
File:
PDF, 453 KB
english, 2014