Consumer characteristics and demand for store brands

International Journal of Retail & Distribution Management 2007 / 05 Vol. 35; Iss. 5

Consumer characteristics and demand for store brands

Baltas, George, Argouslidis, Paraskevas C.
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Volume:
35
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550710743708
Date:
May, 2007
File:
PDF, 85 KB
english, 2007
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