The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer‐Waarden, Lars, Benavent, Christophe, Castéran, HerbertVolume:
41
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551311306255
Date:
March, 2013
File:
PDF, 195 KB
english, 2013