![](/img/cover-not-exists.png)
Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem, Makui, AhmadVolume:
21
Language:
english
Journal:
International Transactions in Operational Research
DOI:
10.1111/itor.12061
Date:
September, 2014
File:
PDF, 716 KB
english, 2014