The effect of market orientation dimensions on...

International Marketing Review 2013 / 10 Vol. 30; Iss. 6

The effect of market orientation dimensions on multinational SBU's strategic performance

Dong, Xiaodan, Andrew Hinsch, Christian, Zou, Shaoming, Fu, Huifen
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Volume:
30
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-12-2011-0284
Date:
October, 2013
File:
PDF, 285 KB
english, 2013
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