Understanding consumer demand for non-deceptive pirated...

Understanding consumer demand for non-deceptive pirated brands

Prendergast, Gerard, Hing Chuen, Leung, Phau, Ian
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Volume:
20
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500210450846
Date:
December, 2002
File:
PDF, 110 KB
english, 2002
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