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Effect of price discount frames and levels on consumers' perceptions in low‐end service industries
Nusair, Khaldoon, Jin Yoon, Hae, Naipaul, Sandra, Parsa, H.G.Volume:
22
Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/09596111011063106
Date:
August, 2010
File:
PDF, 287 KB
english, 2010