Product innovation and cause-related marketing success

Marketing Intelligence & Planning 2014 / 04 Vol. 32; Iss. 2

Product innovation and cause-related marketing success

Christos Sarmaniotis and Dr Eugenia, Dr, Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia
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Volume:
32
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2012-0108
Date:
April, 2014
File:
PDF, 216 KB
english, 2014
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