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Product innovation and cause-related marketing success
Christos Sarmaniotis and Dr Eugenia, Dr, Christofi, Michael, Vrontis, Demetris, Leonidou, ErasmiaVolume:
32
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2012-0108
Date:
April, 2014
File:
PDF, 216 KB
english, 2014