Conducting field research in retail stores: A meandering...

The International Review of Retail Distribution and Consumer Research 2013 / 05 Vol. 23; Iss. 2

Conducting field research in retail stores: A meandering path to a successful research project

Minahan, Stella Marie, Huddleston, Patricia, Behe, Bridget, Fernandez, R. Thomas
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Volume:
23
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2012.743106
Date:
May, 2013
File:
PDF, 526 KB
english, 2013
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