The effect of colors of e-commerce websites on consumer...

European Journal of Information Systems 2012 / 7 Vol. 21; Iss. 4

The effect of colors of e-commerce websites on consumer mood, memorization and buying intention

Pelet, Jean-Éric, Papadopoulou, Panagiota
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Volume:
21
Language:
english
Journal:
European Journal of Information Systems
DOI:
10.1057/ejis.2012.17
Date:
July, 2012
File:
PDF, 983 KB
english, 2012
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