The Impact of Brand Experience on Relational Benefit: The...

The Impact of Brand Experience on Relational Benefit: The Role of Brand Familiarity, Brand Image and Brand Personality

Xu, Yue Heng, Zhang, Ming Li, Tang, Sai Li
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Volume:
225-226
Language:
english
Journal:
Advanced Materials Research
DOI:
10.4028/www.scientific.net/AMR.225-226.103
Date:
April, 2011
File:
PDF, 241 KB
english, 2011
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