![](/img/cover-not-exists.png)
The Impact of Brand Experience on Relational Benefit: The Role of Brand Familiarity, Brand Image and Brand Personality
Xu, Yue Heng, Zhang, Ming Li, Tang, Sai LiVolume:
225-226
Language:
english
Journal:
Advanced Materials Research
DOI:
10.4028/www.scientific.net/AMR.225-226.103
Date:
April, 2011
File:
PDF, 241 KB
english, 2011