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Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty
Malai, Veerapong, Speece, MarkVolume:
17
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v17n04_02
Date:
August, 2005
File:
PDF, 756 KB
english, 2005