Exploring customer switching intentions through relationship marketing paradigm
Roy, Sanjit Kumar, Kaur, Gurjeet, Sharma, R.D., Mahajan, NehaVolume:
30
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652321211236914
Date:
June, 2012
File:
PDF, 164 KB
english, 2012