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Segmenting luxe-bargain shoppers using a fuzzy clustering method
Brun, Alessandro, Mi Lim, Chae, Kim, Youn-Kyung, Runyan, RodneyVolume:
41
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-01-2013-0012
Date:
November, 2013
File:
PDF, 132 KB
english, 2013