Quality labels as a marketing advantage

European Journal of Marketing 2003 / 11 Vol. 37; Iss. 10

Quality labels as a marketing advantage

Fotopoulos, Christos, Krystallis, Athanasios
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Volume:
37
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560310487149
Date:
November, 2003
File:
PDF, 123 KB
english, 2003
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