Segmenting internet banking adopter and non‐adopters in the...

International Journal of Bank Marketing 2008 / 06 Vol. 26; Iss. 4

Segmenting internet banking adopter and non‐adopters in the Turkish retail banking sector

Ozdemir, S., Trott, P., Hoecht, A.
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Volume:
26
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320810884777
Date:
June, 2008
File:
PDF, 333 KB
english, 2008
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