Managing brand presence through social media: the case of...

Internet Research 2014 / 04 Vol. 24; Iss. 2

Managing brand presence through social media: the case of UK football clubs

McCarthy, Jeff, Rowley, Jennifer, Jane Ashworth, Catherine, Pioch, Elke
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Volume:
24
Language:
english
Journal:
Internet Research
DOI:
10.1108/IntR-08-2012-0154
Date:
April, 2014
File:
PDF, 210 KB
english, 2014
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