Factors affecting consumer perceptions on product safety

European Journal of Marketing 1999 / 10 Vol. 33; Iss. 9/10

Factors affecting consumer perceptions on product safety

Ching Biu Tse, Alan
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Volume:
33
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569910285841
Date:
October, 1999
File:
PDF, 126 KB
english, 1999
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