Practice Prize Paper —Category Optimizer: A...

Marketing Science 2013 / 03 Vol. 32; Iss. 2

Practice Prize Paper —Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Sinha, Ashish, Sahgal, Anna, Mathur, Sharat K.
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0746
Date:
March, 2013
File:
PDF, 794 KB
english, 2013
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