The influence of implicit theories and message frame on the...

Organizational Behavior and Human Decision Processes 2013 / 11 Vol. 122; Iss. 2

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

Mathur, Pragya, Jain, Shailendra Pratap, Hsieh, Meng-Hua, Lindsey, Charles D., Maheswaran, Durairaj
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Volume:
122
Language:
english
Journal:
Organizational Behavior and Human Decision Processes
DOI:
10.1016/j.obhdp.2013.05.002
Date:
November, 2013
File:
PDF, 641 KB
english, 2013
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